When Stephen Hung, Chairman of Louis XIII Holdings Limited, took the decision to open a new hotel in Macau, a small area to the west of Hong Kong, he wanted to provide guests with the levels of service often reserved only for royalty. The hotel, named, ‘The 13’, apparently named after Mr Hung’s favourite number, is nearing completion with the opening date announced for this summer and is set to be the most expensive hotel ever built, with room prices, as you would expect to match.
Given the above facts, it is fitting therefore that only the finest transportation option is provided to guests. And this, of course, can only mean one thing; Rolls-Royce Motor Cars. Clearly, one car was never going to suffice. When there are the occupants of 200 rooms to consider, a fleet would be needed. The result was that Rolls-Royce received an order for 30 of their Phantom models, the largest single commission in the marque’s history.
Conceived and crafted in close collaboration with Mr Hung, each Phantom is unique, being created by Rolls-Royce Bespoke, a service, provided by a team of supreme craftspeople, that provides customers with the option to personalise their cars to whatever their minds can imagine and their bank accounts can afford.
As the opening date approached, the Geneva Motor Show was chosen as the world automotive stage upon which to present Mr Hung with the first of these glorious cars.
On the official hand over to its new owner by Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, commented, “When luxury visionaries like Stephen Hung seek to realise even the boldest of visions, they look to those with the knowledge and skills to deliver the gift of true Bespoke luxury,” he continued, “These remarkable examples of contemporary Rolls-Royce design reaffirm our position as the only marque capable of realising deeply personal commissions. Once delivered, these exceptional motor cars will stand with THE 13 hotel as landmark sights in Macau.”
In response Mr Hung remarked, “Today we celebrate the culmination of one of our closest partnerships. Rolls-Royce has worked with us for over two years to create this singularly unique automobile,” said Stephen Hung, the creator of THE 13 hotel in Macau. “Behind all the innovation and Bespoke personalisation, Rolls-Royce never once compromised its exceptional commitment to quality in every detail. To me this is the standard by which true luxury is judged.”
As for the Phantom itself, it is adorned with a specially formulated ‘Stephen Red’ exterior paint. The motor car’s exterior is complemented by a hand-painted twin-coachline in gold that culminates in a specially designed motif. The Bespoke 21” wheels are also finished in ‘Stephen Red’.
On opening the coach doors, the stunning exterior theme is elegantly echoed in an exquisitely crafted interior. A specially developed wood staining technique evokes the ‘Stephen Red’ colour scheme, whilst hand-applied Gold inlays serve to echo the coachline.
Extraordinary attention to detail informs every Rolls-Royce Bespoke design. This is boldly expressed in a beautiful treatment of the instrument dials and clock with both playing on THE 13’s red and gold theme. The clock was designed in collaboration with master jeweller Graff.
Detail touches such as, seat piping in Arctic White and ‘RR’ logos in gold balance perfectly with the Black main interior leather scheme. A chequered pattern integrated to the rear seats, created at the request of Stephen Hung to echo the entrance hall motif of THE 13, is the result of an exhaustive process without compromising on comfort or quality.
Every possible concession to passenger comfort has been made. For example, a refrigerator housed between the rear seats has been commissioned to ensure guests are always able to effortlessly reach for a bottle of water or a cold towel whilst hand-milled up-holders serve as the perfect place to hold a glass of Champagne. Specially commissioned door panniers have been added to house a tissue box ensuring every accoutrement is available to guests seeking to refresh after a long flight.
Rear picnic tables presented in ‘Stephen Red’ and finished with hand-applied Gold inlays discreetly house Phantom’s suite of cutting-edge entertainment technology.
The interior scheme is completed with one of the marque’s most enduringly popular Bespoke design flourishes, the Starlight Headliner, an exhaustively crafted expression of the heavens over Macau on the night of THE 13’s ground breaking, formed of 1,360 individually hand-woven fibre-optic lights that serves to bathe occupants in a warm celestial glow.
Rolls-Royce Motor Cars’ and Stephen Hung’s shared commitment to attention to detail is also expressed in a Bespoke take on the umbrellas housed in the rear door which are presented in the signature black and gold theme seen throughout the fleet and designs for THE 13 hotel.
Mr Hung’s commission for 30 Phantom Extended Wheelbase motor cars, two of which were, at the time of commissioning, the most expensive motor cars ever built by Rolls-Royce, was announced in September 2014. These two special motor cars feature gold Spirits of Ecstasy’s, gold Parthenon Grilles, gold interior accents and diamond encrusted Rolls-Royce badges, which have been painstakingly crafted at the Home of Rolls-Royce in Goodwood, England. Additionally, the ‘Stephen Red’ paint on the two special ‘Gold’ Phantoms is infused with fine particles of pure gold.
All 30 Rolls-Royce Phantoms will all be delivered to THE 13 hotel before it opens in late summer 2016. Such a fleet is the crowning glory of this Phantom model’s life cycle as in November this year production is set to end in order to make way for its replacement, due in 2018. Since its launch in 2003, when the Phantom re-established Rolls-Royce as the pinnacle of luxury motoring, it has remained, almost unchallenged, the motor car of choice for those that simply seek the best. This record breaking order simply confirms what we already knew.
Article by; Jeff Firmin – legendsoftheroad.co.uk