Luxury Family Holidays

ITC Luxury Travel Group highlights inspiring activities for children across its new family holiday portfolio, Kids in the Med & Kids Beyond the Med.

Family holidays have come a long way since building sandcastles and playing by the pool were the main ways of passing the time. Nowadays, activity programmes, sports academies, kids’ clubs and imaginative excursions give children the opportunity to try new experiences, understand new cultures, make new friends and have plenty of fun.

Luxury Family Holidays

Here, ITC Luxury Travel Group picks out some of the best experiences available within its two brand new family brochures, Kids in the Med and Kids Beyond the Med, based on that most common of children’s declarations:

“When I grow up, I want to be…

…A footballer

Football academies are becoming increasingly popular in European resorts where youngsters want to hone their ball skills whilst on holiday. Some fans have the choice to stay loyal to their teams – the football school at Porto Elounda Golf & Spa Resort is affiliated with Arsenal and Forte Village in Sardinia offers the Chelsea Soccer Football Academy along with programmes for kids focusing on rugby and tennis. To inject some European soccer skills into a Mediterranean holiday, Verdura Resort, A Rocco Forte Hotel offers a Juventus Training Camp during the summer months.

…A marine biologist

Spending time by the ocean can open children’s eyes to a whole new world of incredible sights and species. The waters surrounding LUX*South Ari Atoll in the Maldives are abundant with marine life including parrotfish and rays – families can see them on a snorkelling trip or take a whale shark safari in search of bigger fish. At The Andaman, a Luxury Collection Resort in Malaysia, children can participate in a programme to grow new coral at the resort’s unique Coral Nursery or enjoy an educational talk in the newly opened marine life laboratory. 

… A chef

Cookery classes are a great way to occupy the whole family. Kids can enjoy a flavour of the local culture and learn a valuable life skill at the same time. The Residence Mauritius offers Petit Chef cooking classes to children aged three to 12 at its Planters Kids Club and at Belmond Villa San Michele in Florence, home to the famous Cookery School, kids can enjoy pizza demonstrations and learn to cook a favourite recipe with chef Attilio.

…A performer

Kids with stars in their eyes will find hotels around the world where they can show off their talents. The Princesca Yaiza Suite Hotel Resort in Lanzarote gives them a chance to perform on the Amphitheatre’s stage and during peak seasons, they can also be inspired by watching clowns, acrobats and magicians. At the Amirandes Grecotel Exclusive Resort in Crete, teenage activities within the Grecoteens programme include Greek dancing and hip hop dancing.

…An archaeologist

Explore beyond the hotel to discover ancient civilisations and natural history in a way that will bring the past to life for young travellers. From the Hyatt Regency Danang Resort and Spa, visit My Son Sanctuary, a UNESCO World Heritage Site that was the religious and political capital of the Champa Kingdom from the 4th to the 13th centuries. The USA’s National Parks such as Bryce Canyon and the Grand Canyon will inspire budding geologists and at the Dinosaur National Monument, visitors can view and even touch over a thousand dinosaur bones in the cliff faces.

Luxury Family Holidays

About Kids in the Med and Kids Beyond the Med

Kids in the Med and Kids Beyond the Med are the two brand new family brochures from ITC Luxury Travel Group, bringing together the best holiday ideas from its travel companies ITC Luxury Travel and Western & Oriental, plus selected Villa Select properties in Europe. There are holidays to suit all types of family whether they have toddlers or teens, are travelling with an extended family, and whether they’re sun-seekers or intrepid adventurers. The brochures feature four- and five-star hotels, all-inclusive resorts, self-catering villas and inspiration for activity based holidays such as USA Ranch stays.

Kids in the Med covers Greece, Cyprus, Italy, Turkey, Portugal and Spain; while Kids Beyond the Med covers the Caribbean, the USA, the Indian Ocean, the Middle East and the Far East. Content focuses specifically on the suitability and appeal for children of each hotel or holiday – for example the availability and age range for kids’ clubs and examples of activity programmes. The brochure also outlines hotels and resorts where special care is given to children’s dining options, services and room configurations.

“As parents ourselves, we know that priorities change as soon as you start travelling with children and we don’t believe parents should spend their time trawling through the fine print to find a holiday that’s suitable for them,” says Jennifer Atkinson, CEO of ITC Luxury Travel Group. “Our aim is to lay plain the things they really need to know when choosing a family holiday – whether they can book interconnecting rooms, what provisions are made for children of certain ages, what baby equipment is available in resort – and combine it with the things they want to know – is there a great swimming pool or tennis court? Can we take a cookery class? Can I arrange childcare for my toddler while I go for a spa treatment? These brochures go straight for the family-friendly details.”

The brand ‘Kids in the Med’ was previously used for Western & Oriental’s portfolio of family holidays in Europe and it is now being revived after a five year hiatus. Kids in the Med and Kids Beyond the Med are now the combined programme of sister companies ITC Luxury Travel and Western & Oriental, with product from Villa Select also featured in Europe. Holidays from the portfolio can be booked by contacting either tour operator and further details are available on both websites:

Kids in the Med


Kids Beyond the Med